Till about mid-july last year, just about 3.1 per cent of mobile app users in India were spending money on in-app purchases compared to 5.2 per cent globally. When I say you guys, I mean the Indian technology reader in general, not specifically the print readers.
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The bigger factor that made us wait until 2017 to properly launch the app (which might seem shocking to most), is that you guys just weren t willing to pay for content in anything but the offline / print form. However, technology really wasn t the biggest problem though, because we re usually on top of such things. We wanted to be available on your primary device your smartphone. To date, Wired and the like are available only on tablets. This was because mobile screen sizes and resolutions were still playing catch up. About 3 or 4 years ago we wasted a good 6 months designing our magazine for tablets, knowing fully well that tablets would never be mass. Then there was the problem of which platform to design for.
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We didn t really care too much to be honest, because reading a magazine in PDF on a phone is such a pain that if someone was willing to undergo all that torture, we figured they had earned the right to read it. Heck people actually did some creative coding to find workarounds for the security of one of those sites, and before you knew it, Siddharth Parwatay Managing Editor Despite incremental changes, the next evolutionary leap for the mag hadn t been made Digit PDFs were being distributed on P2P networks. Digit was available on Magzter and Read- Where in those formats, but they were pretty lame, to be honest.
If the platform was good, the price was prohibitive, or if the solution was affordable, it was nothing more than a glorified RSS reader, or worse, merely a PDF file to be viewed on a screen. We ve been watching the digital publishing space for a while now, but there always seemed to be some hiccup or the other. The need had been apparent to us longer than you d think, but just like genes need a favourable environment to thrive, the mag too needed environmental factors to match. However, despite all these major and incremental changes, the next evolutionary leap transitioning the mag to the digital realm hadn t been made.
We ve gone through two major redesigns, gone from CDs to two dual-layer DVDs, then back to one, started a lifestyle section called dgt, introduced tons of new booklets like dmystify, Encyclopedia Technica, and so many more that I m probably forgetting. Speaking of adaptation and evolution, Digit too has evolved a lot since its inception. Memes can be loosely thought of as cultural units of transmission. Memes as a concept was first thought of to be analogous to genes the fundamental replicators responsible for evolution of life on earth. Without spoiling anything in the cover story, I can tell you that they are more than just the images that you see widely circulated online. Heck, we ve dedicated this entire issue to memes! Memes are more interesting than you d think. We have finally given in and decided to appease our millennial overlords by having memes in the magazine. 3 The Static Page We don t usually do memes, but when we do.
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